The future is online video for your biz or brand! Expert media trainer Andrea Clarke advises: “Quality & creativity will connect”

Posted by | Art & Culture, Enterprising, Events, Lifestyle & Leisure | No Comments

Here’s the fact: By 2017, 70% of all online web traffic will be video* It’s a massive piece of the future for online engagement.  Are you prepared? My enterprising good friend and collaborator, former Washington DC reporter and professional media trainer, Andrea Clarke tells me that in businesses of all sizes,…

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TrueLocal – it’s the online directory to help you get started, get sorted, and get your business rated and reviewed. Insights from Bradley Taylor – Head of Product, at TrueLocal

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As part of a collaboration with Sensis (search ‘webcasts’ on this site), we welcomed various speakers to our Q&A series.  For our “Brand” and “Reputation” event in Sydney, June 2014, we were joined by Bradley Taylor – Head of Product, TrueLocal. TrueLocal is an online directory where businesses of all…

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Creating a brand based on Country culture – Angela Lavender curates an online shopfront taking regional handmade goods to Australia and the world

Posted by | Art & Culture, Enterprising, Events, Lifestyle & Leisure, Regional & Rural | No Comments

Angela Lavender loves her country life and she kindly gave us some insights into her vision for Country Culture at our recent Fulworks event on “Brand” and “Reputation”.  Her inspired online business, takes the best of Country Culture and closes the gap between regional Australia and the world.  That is…

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Hello, Petal. How Sarah Sammon and her mother pioneered the production of rose petals for weddings, parties, anything!

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“Grown with love, for love” it says on their website, and for Sarah Sammon and her mother, Jan Slater, it’s been a labour of love. Their Simply Rose Petals business is celebrating 10 years in 2014, but building business success has not been a bed of roses. (Their enterprising story…

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Nuts about macadamias and dreaming big – Donna Burton wants to crack the UK market

Posted by | Enterprising, Food & wine, Health & Fitness, Regional & Rural, Uncategorized | No Comments

Ever since she lived in London in the mid-1990s, Donna Burton has yearned to return, and her dream is to become a supplier to the big names in grocery stores in that great city, Fortnum & Mason of Piccadilly – even Harrods! Donna launched her Jelbonleigh Macadamias about 15 years…

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Be alarmed! We’re eating less fruit and vegetables than ever before – 30% less than 15 years ago. Helen Waterworth sounds the alarm!

Posted by | Enterprising, Food & wine, Health & Fitness, Lifestyle & Leisure, Regional & Rural | No Comments

The alarming fact is that fast food has eclipsed vegetables as a dietary stape for Australians, with teenagers leading the charge to fast food, according to new data from the Bureau of Statistics shows. Helen Waterworth – who I wrote about in the AFR Weekend, Enterprising Women, column – is part…

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