Lauren Fried learnt the hard way when she began in the business of marketing. A fickle and impetuous moment early in her career, saw her leave a secure job to “chase the money” and a bigger salary package. But that ended in tears – she was jobless within weeks and therein lies the lesson, as she tells me in my AFR Weekend Enterprising Women column.
A short-term approach will not cut it, so Lauren had to put her head down and get stuck in, launching her own Pulse Marketing agency with just one client to begin with but taking a long view.
She credits her early years, training in the McDonalds marketing department (the job she left) with teaching her about team culture and ambition to achieve great results. “Everyone was determined and encouraged to go for it.” Lauren did her Communications degree at Sydney’s University of Technology at the same time.
After 10 years in business, she has about 16 clients with a focus on medium to large enterprises. The Pulse motto: create. engage. share.
No more short-term thinking for Lauren – she’s immersed in the business of her clients and reckons that Pulse Marketing is like a Trojan horse. Start smaller and often those projects grow into bigger ones. Bravo!