Australians love a beer. But when the enthusiasm for beer of some of our brethren becomes a bit excessive, beer as a brand can get a bad rap. Beer is big business and recognition is on the rise as more women appreciate the product, while the number of boutique breweries is on the rise.
Denita Wawn has the big job of representing the reputations and brands of our brewers. In January 2012 she became the first woman ever appointed CEO of the Brewers Association of Australia and New Zealand. She has built a commendable reputation for policy development and chairs the body that manages the code for alcohol advertising. Previously, Denita worked for 6 years at the Australian Hotels Association and 10 years with the National Farmers’ Federation. Can Australia’s brewers meet the expectations of government, business and the community?