Elaine used to fear that social media would be the devil in disguise, but has slowly and steadfastly adapted her business needs to use it brilliantly as a dynamic business delivery service. Blamey Saunders is building its national profile as a pioneering online business which has revolutionised the hearing-aid industry in Australia. The team has invented devices that are high-fidelity and cosmetically appealing, at an affordable price point.
Think about – hearing loss affects about 20% of Australians and a lot of us are getting older and our hearing is not improving!
The key to Blamey Saunders is that the online assistance means we can fit these devices ourselves, in our own homes. Elaine has seized on the upside, and the strategy for online and social media engagement is reaping rewards.