Sam Mutimer’s mantra for living is this: “I like to win. Remember, coming second means you’re the first to lose”!’ In the game of social media, Sam took a punt on becoming a social-media marketing consultant and says it is all about education and adaptation to take away the fear.
She identified a gap in the market to launch one of Australia’s first social media agencies, Thinktank Social, based in Melbourne. Sam knows the power of social media, used effectively and well. Good management of your social media strategy can be a hugely beneficial business tool. Sam says her role as a social media agency is to add more depth to the traditional connection between customer and brand.