Naomi Simson always had a big vision and big ambitions. As she tells me in the AFR today – she founded her RedBalloon online business with a goal to change the way Australians approach gift-giving. But she also wants to change our language – is it possible that some day soon, we might be saying we have been “red-ballooned” when we receive a gift?
I first met Naomi Simson at the Telstra Business Womens Awards in 2008. A vivacious presence, dressed top to toe in red, she bounced up to the stage to receive two awards – for Business Owner and Business Innovation.
Gift-giving it is an industry worth some $27billion to the Australian economy – but would you believe $1 billion of those gifts are described as unwanted. So why not give what someone wants? I’m sure Naomi Simson and RedBalloon can help!